Truth - the real state of things; fact; a true or accepted statement or proposition
Truthiness - the quality of stating concepts or facts one wishes or believes to be true, rather than concepts or facts known to be true
Factoid - an invented fact believed to be true because of its appearance in print
This is a tricky one. I like truth since I'm a scientist. I like truthiness since Colbert is the main man. I like factoid since the commonly known definition of factoid is a factoid.
I'm voting 'All of the above' since I love them all