Here's my review of it I typed up cause I was bored.
Ok I think this needs to be said, but wow. This Lego thing? It is amazing. Stupendous. Really, really, really, really, really, really, rediculously good lookin'! (Heyy thereee... stranngerrr!!) It is so darn good that Ben Stiller's patented "Blue Steel" would have a heck of a struggle bringing the chops to the table and taking home the bacon for as an old, old, oooollld (so old that he could no longer be a male model who has the profession of being ridiculously good lookin') Chinese man once said (don't underestimate the Chinese, a Chinese man won the most beautiful male in 2006/2007), "He who builds amazing tower will have many admirers and girlfriends."
As my marketing professor would say... "Kym... put your damn thinking cap on and telling me how good it is. I want intelligent analysis dammit that shows me you've been to class and understand the concepts and theories that I have personally taught you myself. No more dribble and waffle for goodness sakes."
So without further ado, I present my analysis as follows:
Despite the amazing feat of being able to build a 94.3 foot high tower made out of minuscule Lego pieces, and despite the quite amazing feat of using 465,000 Lego "bricks" (where do these people come from?), I need to state off the bat that these milestones are continuously passed over and over again as our technology increases slowly but surely. Make an analogy to an Olympic swimmer. As each generation proceeds and the availability of competitive steroids and other such drugs are developed (who is the Olympic Drug Committee kidding? They're always behind the latest designer drugs), the feat of surprising is one that is given by default. Next year, it is going to be easier to built an 94.3 foot high tower than it was at the same time this year.
Now back on topic, discounting the quite amazing feat of building something so tall out of something so minuscule (although I would be even more impressed if they had been able to build an entire office building out of lego...), analysis of the amazingness of this building occurs as follows:
1. Pro: It has an aesthetically pleasing curvature as the height increases. This architectural construction is more in line with future architectural designs. It is, how do we say... amazing and ahead of its time? For example, I point you to this:
http://bbs.msn.co.kr/msn/12/2006011713001479.JPG
Now THAT is pretty darn cool if I say so myself. Notice the sky-clear colors, the gradual curvature of the horizontal axis as it extends towards the Gods in the sky. It is, in one word, beautiful: similar to what happens when you play Upwords (like Scrabble but you can build on top of each other), pile all the letters on top of each other and slowly twist the top for a similar effect. (In truth, that is what I thought happened when I first saw that picture.)
2: Pro: The exterior building design incorporates a patterned illusion that plays on the vertical reaching theme of the building. So while the building reaches skywards, the patterns creates a sense of multi-dimensional meaning through it's effective use of colors and patterned directions. Ladies and gentlemen, this building doesn't just exist in the ordinary 3-D world, it has exploded into another dimension, I call it the twilight zone, where a physical manifestation can exist in any way and any form it wants.
3. Pro: It has cable attachments. It has cable attachments for anyone who wants to make a quick getaway. It is the ultimate adolescent boy's fantasy come true. Come on, we're all superheroes and world class spies deep inside (sans the nut huggers that James Bond wore at the beach in the latest Bond movie). We all need a quick getaway and what way is better than to dramatically ripped off your leather jacket, swing it over the wire and swing your way to immortality and freedom?
4. Pro: It has a smiley face at the top. Seriously... who doesn't want a smiley face at the top? I certainly would love something that fills me with inner peace warm and fuzziness every time I look at it. It's like saying, "Wow I really like you. You make me smile," and really, who doesn't like making other people smile? (Even if it is an inanimate object but I digress.)
As you can see, marketing theory has demonstrated that this building essentially just "KICKS MAJOR smurf". Now I would be even more impressed if they built something like this:
http://sniper1980.googlepages.com/dubai_towers.jpg
In conclusion, I think this is possibly the best essay I have ever written. Now to hand this in as final year marketing assignment. Thank-you. You're the best!
Hold onto your seats people... the SL is back.