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World's First and Most Successful Global, Youth-Focused Virtual World Premieres All New 'Mini-Shows' on Nickelodeon Television One of Many New Initiatives from Neopets, Including Neovision, the Second Annual Altador Cup Global Gaming Event and New Pet Customization Features LOS ANGELES, May 31 /PRNewswire/ -- Neopets.com, the world's leading youth community and online virtual world will launch the first series of animated Neopets "Mini-Shows" on Nickelodeon television, beginning June 23rd. The Mini-Shows will air in between Nickelodeon programming and reveal pivotal story moments from the world of Neopia, such as characters outsmarting each other, escaping dangers, taking chances, or setting evil plans in motion.
Kyra Reppen, Neopets' Senior Vice President and General Manager, commented, "The Neopets Mini-Shows bring together Nickelodeon's powerhouse of expertise in making content for kids and tweens with the talented creative team at the Neopets studio. These animated shorts will bring to life the characters and adventures that make up the virtual world of Neopia."
The Mini-Shows capture the unique voice and quirky humor of Neopets, introducing the brand to the Nickelodeon TV audience. Many of the spots will feature surprise, multiple endings. The Mini-Shows will bring to screen different characters, from the mad scientist Lab Ray creature in its elusive laboratory, to the Trunkard, an underwater Petpet hoovering the ocean floor, to Sophie the Swamp Witch mixing potions in the Haunted Woods. Neopets fans will also find hidden clues embedded in each episode that will help them unlock puzzles and trivia questions on the Neopets site.
The Mini-Shows are just one of the many new initiatives being rolled out from Neopets. The site's interactive entertainment experience is expanding with a variety of exciting initiatives to further engage and entertain the Neopets' global audience, including:
-- Neovision, which launches today, a broadband video player that showcases Neopets-themed user submitted content, as well as Neopets animated originals and upcoming Mini-Shows. -- New pet customization features which provide Neopets owners with new ways to interact with and dress their Neopets, including new clothing and accessories. -- A new website layout with easier to use navigation, rich graphics, an all-new Games Room and a home page that displays special messaging from your Neopet. Neopets is also bringing back the successful Altador Cup global gaming event throughout the month of June. Launching June 1, the second annual site wide tournament brings the global community together to choose one of sixteen teams and compete for the ultimate Yooyuball championship, a fantasy sport loosely based on a hybrid of soccer and lacrosse. Players will earn virtual trophies and prizes. As many as 10.4 million unique visitors participated in last year's Altador Cup, where the Haunted Woods team took home the trophy. The Neoboards are already buzzing in anticipation of this year's challenge.
The Altador Cup gaming event comes on the heels of Neopets' Daily Dare global gaming event which received 7 million unique visitors in March with 10 million virtual prizes claimed, lifting total site traffic by +22%. Neopets averages nearly 300 million game plays per month.
What the smurf is going on?!?
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