I'm surprised that I haven't found a thread on this yet...
Here's an article about a $100 million expansion by Viacom/Nickelodeon towards online games. Remember that this is just a random short report by Reuters, which isn't exactly known for being precise. I'm looking for a somewhat more-credible source, like a press release or something, that'd have more details.
The meat of
the article:
Quote:
Nickelodeon to Spend $100M on Online Games
07.19.07
By Reuters
NEW YORK - MTV Networks' Nickelodeon will spend $100 million over the next two years to develop online games aimed at children as it seeks to tap a fast-growing part of the $30 billion industry.
...(stuff about casual gaming, new products)...
It is also expanding existing game services such as its AddictingGames Web site, which will debut a variety of casual virtual worlds, and its popular Neopets, which will be renamed as Neostudios and focus on developing online virtual worlds.
...(stuff about casual gaming, competitors)
Here's another very-vague
spin by the Hollywood Reporter:
Quote:
the transformation of the site Neopets.com to NeoStudios, a property centering on the creation of new online virtual world experiences.
Transformation of the staff, the section, the website, the investment, or what? >.<
Personally, this scares me a little bit, if only because I'm not sure what Neostudios is. At first I thought it might mean stuff like a Second Life version of Neopets, but it doesn't seem like they mean "virtual world" in that sense. It sounds like Neopets would become part of it or get expanded into it - but TNT seems already stretched enough as it is.
But no matter what "Neostudios" actually is, it's probably not what the old TNT staff signed up to do. If afyapardess read last week's editorial right, I'd bet that
the schism between TNT and Viacom is growing.
[edit]
More detail from
PC World:
Quote:
Neopets will become Neostudios, which will focus on developing new virtual world gaming experiences online, while continuing to grow and evolve the existing ones. The first of these will launch at the end of 2008 with a goal to launch a new one every other year.
Sounds a little bit better...